PENGARUH TERPAAN BERITA KRIMINAL AKUN INSTAGRAM @MALANGRAYA_INFO TERHADAP TINGKAT KEWASPADAAN TINDAK KRIMINAL (STUDI SURVEY PADA FOLLOWERS INSTAGRAM @MALANGRAYA_INFO)

The emergence of information media accounts on social media has helped many people in their daily activities, from entertainment and economics to politics, to information about crime, which can certainly help prevent crime. This research is motivated by the phenomenon of high consumption of crime content on social media. This study aims to determine the effect of exposure to crime news posted on the Instagram account @malangraya_info on levels of criminal awareness.
This study utilizes Media Effect Theory, which explains that exposure to mass media, particularly crime news conveyed through the Instagram account @malangraya_info, can influence audience perceptions, emotions, and behavior. This effect manifests itself in the form of increased awareness of crime.
This study used a quantitative approach with a survey method by distributing a questionnaire in gForm to 102 respondents who were active followers of the @malangraya_info account. Exposure to crime news in this study was measured using three variables: frequency, duration, and intensity. Meanwhile, the level of awareness of crime was measured using three variables: affective, cognitive, and behavioral.
The results of the data analysis indicate a significant relationship between exposure to crime news and the level of awareness of crime. Based on a simple linear regression test, the regression coefficient showed a positive value of 0.744, indicating that an increase in exposure to crime news on @malangraya_info by one unit leads to an increase in awareness of crime by 0.744. Therefore, the higher the exposure to criminal content received by users, the higher their level of awareness of potential crime.