OPTIMASI AKUN TIKTOK KOMINFO KABUPATEN MALANG DALAM MEMBANGUN HUBUNGAN BAIK DENGAN MEDIA DAN MASYARAKAT

The Communication and Informatics Office of Malang Regency is a regional technical institution engaged in communication and informatics facilities. DISKOMINFO Malang Regency itself has the main responsibility of supporting the Regent in carrying out the Regent's duties in the field of communication and informatics, statistics and coding. DISKOMINFO Malang Regency has several social media including Instagram, TikTok, Youtube, Facebook & Twitter. Instagram DISKOMINFO Malang Regency is the most active social media compared to other social media accounts. The lack of Human Resources in the field of social media is the main reason that the social media of DISKOMINFO Malang Regency is less than optimal, especially TikTok. The final project of this internship is based on the Diffusion of Innovation Theory from (Wirani, 2003).
This final project is the result of the author's internship experience at DISKOMINFO Malang Regency with a period of four months with the position of TikTok social media specialist. During the internship, the author succeeded in optimizing the TikTok account of DISKOMINFO Malang Regency through a content plan by uploading 53 uploaded contents, Followers increased by 274 with a total of 1,723 likes and a total reach of 28,468 audiences and 531 profile visits. The author succeeded in optimizing the use of trends and interaction with followers was established through the comments column. Suggestions from the author, namely the existence of stable content views so that it is recommended that the content plan be optimized.