HIPEREALITAS FASHION TIKTOK (Studi pada Mahasiswa FISIP di Universitas Muhammadiyah Malang)

The phenomenon of fashion hyperreality on TikTok strongly influences clothing style and digital fashion identity among students of the Faculty of Social and Political Sciences at Universitas Muhammadiyah Malang. This study explores how TikTok fashion content mediates students’ perceptions and clothing practices, impacting consumer behavior and identity construction shaped by social media. Using a qualitative phenomenological approach, it finds that students are not only passive consumers but also active content creators reproducing digital fashion trends. TikTok’s personalized algorithm and interactive features promote the internalization of fashion hyperreality, blurring the line between reality and representation. The findings reveal dynamic consumption and production of digital fashion shaping students’ self-image and consumption patterns in the social media era.