PENGARUH NILAI INDIVIDUAL TERHADAP TURNOVER INTENTION MELALUI KOMITMEN ORGANISASIONAL PADA ANGKATAN KERJA GENERASI Z (STUDI KASUS PADA PEKERJA START UP GENERASI Z DI KOTA MALANG)

The purpose of this study was to determine the effect of individual values on turnover intention through organizational commitment in Generation Z workforce. The research method used is quantitative research. The population in this study are generation z employees who work at starups in Malang City. The sample in this study were 100 generation Z people. The data collection technique was carried out by observation, questionnaire, the data analysis method used was the scale range and path analysis assisted by SEMPLS software. The results of this study are that individual value has a negative and significant effect on turnover intention, individual value has a positive and significant effect on organizational commitment, organizational commitment has a negative and significant effect on turnover intention, and organizational commitment is able to mediate the effect of individual value on turnover intention.