PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN JEENSNEAKERS KOTA BLITAR

The purpose of this study is to determine and analyze the significance of the influence of price on purchasing decisions, the influence of product quality on purchasing decisions, the influence of promotion on purchasing decisions and the dominant variables that influence price, product quality, and promotion on purchasing decisions. The type of research used in this study is explanatory research, with a population of all consumers who have purchased products at the Jeensneakers distro. January to May 2025, with a sample size of 100 respondents. The data analysis technique uses multiple linear regression analysis. The results of the analysis show that price influences purchasing decisions, product quality influences purchasing decisions, promotion influences purchasing decisions and product quality has a dominant influence on purchasing decisions for consumers of Jeensneakers in Blitar City.