PERENCANAAN KAWASAN PERUMAHAN TARUNO INSIDE

The “Taruno Inside” residential area planning is an urban housing development concept adopting an industrial design style to meet the growing residential demands in Malang Regency. Located on Jl. Tirto Taruno, Landungsari, this site offers strategic access to educational, healthcare, and public transportation facilities. The planning process includes SWOT analysis, financial feasibility assessments using NPV, IRR, PI, and Payback Period methods, as well as unit price calculations based on detailed cost estimates (RAB). The project features three types of buildings: Type 40 residential homes and Type 215 and 245 boarding houses, tailored to market needs. Results indicate the project is feasible, with optimal IRR values and a payback period under five years. Marketing strategies target the middle-income segment, particularly young families and property investors. In addition to technical and business aspects, the project emphasizes sustainability through green open spaces and environmentally conscious design. “Taruno Inside” is envisioned as a model for functional, aesthetic, and investment-oriented residential development.