PESAN EDUKASI GAYA HIDUP ISLAMI DI MEDIA SOSIAL (Analisis Isi pada Akun Instagram @HalalCorner)

The development of digital technology has encouraged the transformation of Islamic da'wah into the realm of social media, including in terms of Islamic lifestyle education. One of the phenomena that has emerged is the increasing role of @halalcorner Instagram accounts as a source of information and education about halal products and Islamic life practices in the digital era. However, the rampant dissemination of information has not been widely studied scientifically, especially related to how the construction of the content of Islamic lifestyle educational messages is conveyed to the public. The problem in this study is formulated as: how is the content of the Islamic lifestyle education message conveyed through uploads on @halalcorner's Instagram account. This study aims to analyze the content of @halalcorner account uploads in conveying Islamic lifestyle education messages, focusing on three main themes: halal product consumption, daily Islamic lifestyle, and halal certification education. The method used is quantitative content analysis with a descriptive approach, referring to the analysis of manifest content through educational characteristics, namely tips and tricks. Data was obtained from 12 uploads during the period 1–31 May 2025 that met the educational criteria. The results of the study show that the content of educational messages in @halalcorner account is packaged visually, informatively, and easily accessible by the digital community. The characteristics of education are dominated by tips and informative content that is practical. This account has proven to be able to become a non-formal da'wah channel that is adaptive to the halal literacy needs of urban Muslims, while bridging sharia education with the dynamics of social media culture.