IMPLEMENTASI VISUALISASI DESAIN GRAFIS PADA MEDIA SOSIAL UNTUK KEPUTUSAN PEMBELIAN EVENT JATIM PARK HALLOWEEN SEASON 2 MENGGUNAKAN MODEL CIPP

This study evaluates the effectiveness of graphic design visualization implemented at the Jatim Park Halloween Season 2 event in influencing purchasing decisions. Using descriptive qualitative methods and the CIPP (Context, Input, Process, Product) evaluation model, this study identifies how the implementation and effectiveness of graphic design visualization in promotional content can increase ticket sales. The findings reveal that the implementation of graphic design visualization in promotional content via Instagram effectively increases audience engagement and awareness, which is one of the key factors infulencing ticket purchase decisions for the event. This study also highlights the importance of engaging promotional content in convincing the target audience to make decisions, particularly among young people, families, and Halloween enthusiasts. However, this study identified challenges related to unclear information in promotional content design due to poor typography visibility, lack of visual consistency, and differing visual perceptions among graphic designers. Additionally, Social and cultural factors also influence the low audience interest in Halloween-themed event promotions. This study provides effective strategy for event organizers to design promotional content on social media to enhance event appeal and encourage more ticket purchases in the tourism industry, especially at night