Respon Aremania Terhadap Postingan Instagram @Arema_Bluearmy (Analisis isi terhadap 3 postingan pada akun @Arema_Bluearmy)

Currently, the internet has become an inseparable part of global society, including in Indonesia. The rapid development of technology has transformed the way people interact, work, and access information. One of the media that can be utilized to convey information is Instagram. The account @Arema_bluearmy provides information about Arema FC, but also serves as a platform that strengthens solidarity among supporters. Through posts that talk about brotherhood, tragedy, and the spirit of togetherness.
This study aims to analyze the content and understand the responses/feedback in the comment section of the @Arema_bluearmy account. This research uses a qualitative method. The data collection techniques used include observation, documentation, and interviews. The analysis process in this research involves analyzing the messages from the account by selecting three content posts with the highest number of shares and comments. From these posts, the researcher selected the one with the most comments to analyze the followers' responses, considering the factors of comments and shares, using the Uses and Gratifications theory.
The results of the study show that messages on the Instagram account @Arema_Bluearmy convey content that includes information related to the Arema FC team, supporter solidarity, entertainment, and the identity of the Blue Army community. These messages fulfill various follower needs, such as social, entertainment, and emotional needs, especially during the Kanjuruhan tragedy, which strengthened the sense of togetherness.
Follower responses can be divided into three categories based on the Uses and Gratifications theory: affective, cognitive, and conative. Followers show emotional reactions to the content (affective), seek further information (cognitive), and are committed to taking action, such as supporting justice for the victims (conative). This illustrates the active interaction of followers in fulfilling their various needs through social media.
Keywords: response, Instagram, social media, uses and gratification