IMPLEMENTASI RENCANA KERJA PEMASARAN PRODUK TABUNGAN SIMPANAN PEDESAAN PADA PT. BANK RAKYAT INDONESIA (PERSERO) UNIT NGLEGOK CABANG BLITAR

The final project entitled "Implementation of the Marketing Work Plan for Rural Savings Savings Products at PT. Bank Rakyat Indonesia (Persero) Nglegok Unit, Blitar Branch" aims to determine the implementation of the marketing work plan and the mechanism for opening a Simpedes account. Marketing has the aim of introducing products owned by a company in order to increase customer interest in purchasing available services, namely Simpedes savings products. Simpedes savings are very suitable for people with lower middle class economies because they can be owned with easy requirements
The method used is descriptive qualitative by examining the procedure for opening Simpedes savings and marketing strategies for Simpedes savings services and knowing the development of the quantity of customers owned by PT. Bank Rakyat Indonesia (Persero) Nglegok Unit.
The results of the writing show the marketing strategy at PT. Bank Rakyat Indonesia (Persero) Nglegok Unit, namely the marketing mix strategy which usually pays attention to place, product, price and also promotion. The development of savings this year has increased due to the implementation of a good marketing mix