KERJASAMA MULTI STAKEHOLDER INDONESIA-PERANCIS DALAM MEMPROMOSIKAN FASHION INDONESIA MELALUI PROGRAM PINTU INCUBATOR

This study discusses multi-stakeholder in promoting Indonesian fashion through the PINTU Incubator program. The fashion industry in Indonesia has considerable potential to compete in the international arena. However, the industry still faces several obstacles, such as limited access to international markets and a lack of knowledge among fashion industry players in creating products that meet international standards, making it difficult to compete in the international market. The method used is qualitative analysis with data collection techniques through interviews and literature review. The concept used is multi-stakeholder partnership. The research results show that the PINTU Incubator has been running from 2022 to 2024, involving various stakeholders, including the government, private actors, businesses, academics, and philanthropists who actively facilitate the program, including mentoring and funding, have successfully enhanced the capabilities of fashion industry players and promoted Indonesian fashion in the international market through a series of activities including mentoring, workshops, fashion shows, and cultural visits.