ANALISIS PENGARUH SIKAP, NORMA SUBJEKTIF DAN KONTROL PERILAKU TERHADAP MINAT BELI MAJALAH BERBAHASA JAWA “PANJEBAR SEMANGAT” DI DESA KLAKAH KABUPATEN LUMAJANG

The purpose of this study was to determine the influence of attitudes, subjective norms, and behavioral control on the purchase intention of the Javanese language magazine “Panjebar Semangat” in Klakah Village, Lumajang Regency. The research object and population were residents of Klakah Village, Lumajang Regency. The sampling technique used non-probability sampling with purposive sampling because the number was unknown. This type of research is quantitative in a numerical or number scale. The data collection method used a questionnaire and was tested with multiple linear regression analysis techniques using the IBM SPSS 27 test tool. The conclusion is that attitudes, subjective norms, and behavioral control have a positive and significant effect on the purchase intention of the Panjebar Semangat magazine. The results of this study are expected to provide an overview of problem solving for interesting topic content for companies, as well as continuing to preserve regional cultural heritage.