Anilisis isi pesan moral dalam Film "Perayaan Mati Rasa"

This study aims to examine the moral messages and nature of the messages contained in the film Perayaan Mati Rasa. As a mass communication medium, film not only serves as a means of entertainment but also as a tool for conveying educational, social, and moral values. In this context, the film “Perayaan Mati Rasa” was chosen because it addresses themes related to family dynamics, particularly the relationship between children and parents, as well as the internal conflicts a child faces in navigating life and pursuing their dreams.
This study uses a descriptive qualitative method with a thematic content analysis approach based on Klaus Krippendorff's theory. Data was collected through direct observation by watching and recording scenes and dialogues in the film that contain moral messages. The unit of analysis in this study consists of scene fragments (scenes) that are analyzed to identify the meaning of the messages contained therein. The researcher found that the film conveys various moral messages, including sincerity, compassion, responsibility, sacrifice, and the importance of communication within the family. These messages are categorized into four types: explanatory, educational, informative, and entertaining.
The results of the study indicate that the film Perayaan Mati Rasa significantly conveys moral messages to its audience through its narrative, dialogue, and characters. This study is expected to contribute to the field of communication studies, particularly in understanding the role of film as a medium for conveying moral messages in social life.