Pengaruh Terpaan Konten Kesehatan Pada Akun Instagram dr.Tirta (@dr.tirta) Terhadap Kesadaran Hidup Sehat Mahasiswa Ilmu Komunikasi UMM Angkatan 2020

Social media has become a primary platform for disseminating health information, particularly among the younger generation. This study aims to determine the influence of exposure to health content shared by the Instagram account @dr.tirta on the healthy lifestyle awareness of 2020 Communication Science students at the University of Muhammadiyah Malang (UMM). The research employs a quantitative approach with an explanatory research type. The independent variable is exposure to health content (which includes frequency, duration, and intensity of engagement), while the dependent variable is healthy lifestyle awareness (measured through cognitive, affective, and behavioral aspects). Data was collected through the distribution of questionnaires to 85 respondents selected using purposive sampling criteria and analyzed using a simple linear regression test. The results indicate that exposure to health content from the @dr.tirta Instagram account significantly influences the increase in students’ healthy lifestyle awareness, particularly in enhancing their understanding of healthy living, shaping positive attitudes toward healthy behaviors, and encouraging the practice of healthy habits in daily life. These findings reinforce the role of social media as an effective educational medium for shaping health-related behaviors among the younger generation.