Akulturasi Budaya Korea-Indonesia Dalam Konten Video Blog pada Youtuber Korea (Analisis Isi pada Akun Youtube Korea Reomit)

The phenomenon of using YouTube as a medium for cultural exchange serves as an important background for this study. This research focuses on the Korea Reomit channel, which illustrates the cultural acculturation between Korea and Indonesia. The objective of this study is to identify the forms of Korean-Indonesian cultural acculturation that appear in vlog content on the Korea Reomit YouTube channel and to describe how these forms of acculturation are represented through visuals and other cultural elements.

This study employs a descriptive qualitative approach with content analysis as the method. The main concept used in this research is John W. Berry’s theory of cultural acculturation, which classifies acculturation based on aspects of change that include tradition, belief, values, and norms. Keywords are analyzed using the cultural theory framework by Sagala, as well as the new media communication approach by Mondry. Each indicator—tradition, belief, values, and norms—is defined based on cultural anthropology theory.

The results of the study show that the Korea Reomit channel represents diverse forms of cultural acculturation, especially in the aspects of values and beliefs. The visual presentation in the vlogs demonstrates how Korean and Indonesian cultures interact, adapt, and form a new multicultural identity through digital media.