ANALISIS EKONOMI KREATIF BERBASIS DIGITAL: TINJAUAN LITERATURE REVIEW

This study explores the dynamics of research on the digital-based creative economy through a systematic literature review approach. Drawing on scientific publications indexed in Scopus, the analysis identifies emerging trends, collaboration patterns, and thematic developments within the field. The findings indicate a significant increase in related studies, with a predominant focus on digital innovation, entrepreneurship, and creative economy policies. The thematic mapping highlights key topics such as digitalization, technology-driven economic platforms, and digital marketing strategies as areas of growing scholarly attention. This study contributes to a deeper understanding of the development trajectory of the digital creative economy in the era of digital transformation. The insights generated are expected to provide a foundation for government policymaking and business strategies aimed at optimizing the potential of the digital-based creative economy.