PROSES KREATIF DIBALIK LAYAR PLATFORM DIGITAL DAN ANALISIS KONTEN PENTINGNYA PENDIDIKAN AGAMA ISLAM DALAM MEMBENTUK KESADARAN SOSIAL SISWA PADA AKUN TIKTOK @GENZJADIGURU_

This study aims to explore the creative process behind the digital content production of the TikTok account @GenZJadiGuru_ and to analyze how Islamic religious education is presented to foster social awareness among students. In the digital era, social media serves as a strategic medium for conveying religious and moral values to the younger generation. Using a descriptive qualitative approach, this research investigates the creative strategies, Islamic messages, and audience engagement reflected in the content. The findings indicate that innovative and relatable content effectively attracts students’ attention and enhances their understanding of Islamic social values such as tolerance, compassion, and empathy. Additionally, evaluations conducted through TikTok's polling feature help measure the effectiveness of the conveyed messages. The study underscores the importance of integrating religious education with digital platforms as an adaptive effort to align with technological developments and the character-building needs of today’s youth.