PENGELOLAAN MEDIA SOSIAL LINKEDIN PT KIDECO JAYA AGUNG SEBAGAI MEDIA PENYEBARAN INFORMASI PUBLIK

The emergence of social media and its development facilitates individuals in conducting various interactions. Social media plays a role as an effort to improve the quality of public information dissemination. Social media has become a more efficient means of building relationships between companies and the public. One of them can achieve understanding between the public and the company because this is an effort to improve the dissemination of public information. One of the efforts made by PT Kideco Jaya Agung in disseminating public information is by managing LinkedIn social media. LinkedIn management in the company is something that needs to be considered, both in sharing information and activity content. Therefore, this study aims to determine how PT Kideco Jaya Agung's LinkedIn social media management as an effort to disseminate information based on the 4C concept and, using a descriptive qualitative approach, using a purposive sampling technique that determines the sampling technique with certain considerations such as determining data sources and interview informants. The results of this study indicate that PT Kideco Jaya Agung's LinkedIn social media management as an effort to disseminate public information still does not fully fulfill the dimensions contained in the theory of social media management, namely context, communication, collaboration, and connection. This is because social media managers have not responded to all responses from the public or LinkedIn users. So there are dimensions that still need to be improved, especially the communication dimension.