KOMUNIKASI POSITIF ANTARA IDOLA DAN FANS MELALUI PLATFORM DIGITAL WEVERSE (Analisis Isi Pada Interaksi Treasure dan Treasure Maker)

This study focuses on the positive communication that occurs between idols and fans, particularly between Treasure and Treasure Maker. The aim of this research is to examine how Treasure and their fans engage in positive communication through posts and comments on the digital platform Weverse. The method used in this research is qualitative content analysis. The data collection technique employed was documentation, conducted over a one-month period from April 14 to May 14, 2025. To ensure data validity, the study applied data triangulation. The findings of this study indicate that positive communication takes place between the idol and fans through supportive posts and interactive comments shared by Treasure and Treasure Maker on the Weverse platform.