Pengaruh Kualitas Layanan dan Kepercayaan terhadap Kepuasan Pelanggan Jasa Ekspedisi Anteraja di Kota Malang

Fahrullah, Fahrullah (2023) Pengaruh Kualitas Layanan dan Kepercayaan terhadap Kepuasan Pelanggan Jasa Ekspedisi Anteraja di Kota Malang. Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

The purpose of this research is to describe and determine the effect of service quality and trust on customer satisfaction of Anteraja expedition services. The type of research in preparing this thesis is explanatory research. The respondents in this study were 115 samples using a purposive sampling technique. The data analysis
technique used is descriptive analysis. The results of the research show that service quality has a positive and significant effect on customer satisfaction of Anteraja expedition services, meaning that the better the service quality from Anteraja, the more customer satisfaction will increase. Trust has a positive and significant effect
on customer satisfaction, meaning that the higher the customer's trust in Anteraja, the more customer satisfaction will increase.

Item Type: Thesis (Undergraduate)
Student ID: 201910160311391
Keywords: service quality, trust, customer satisfaction
Subjects: L Education > L Education (General)
Divisions: Faculty of Economics and Business > Department of Management (61201)
Depositing User: 201910160311391 fahrulareta
Date Deposited: 06 Dec 2023 09:14
Last Modified: 06 Dec 2023 09:14
URI: https://eprints.umm.ac.id/id/eprint/1980

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