Analisis Wacana Kritis Model Van Dijk Pada Konten “Anies Vs Prabowo Vs Ganjar - Epic Rap Battle of Presidency 2024” di Channel Youtube SkinnyIndonesian24

The development of digital media, especially YouTube, provides space for people to express political views through creative content. The video "Anies VS Prabowo VS Ganjar Epic Rap Battles of Presidency 2024" from the SkinnyIndonesian24 YouTube channel is an interesting phenomenon because it combines political satire and entertainment in a rap battle format, which features criticism of the three presidential candidates in the 2024 elections. This study aims to analyze the discourse in the video using Teun A. Van Dijk's Critical Discourse Analysis (AWK) model which includes three dimensions: text, social cognition, and social context.

The method used is descriptive qualitative with documentation techniques on video lyrics and visual observation. In the text dimension, we found the use of metaphor, irony, and diction that emphasizes the characteristics and track record of each character. In terms of social cognition, the video creators are considered to have a critical ideology towards the dynamics of Indonesian politics, especially related to political ethics, dynastic politics, and the public image of political figures. The social context of the video shows how politics is packaged in popular culture to attract the interest of the younger generation, as well as being an alternative form of political education.

The conclusion of this research shows that the video conveys sharp criticism of political issues through creative and communicative language strategies, and plays a role in shaping public opinion through digital media. The video serves as an example of how social media can be used as a space for relaxed political discussion with a strong message.