AKTIVITAS PROMOSI DINAS PEMUDA OLAHRAGA DAN PARIWISATA KABUPATEN SUMBAWA DALAM MENINGKATKAN PENGUNJUNG WISATA WHALE SHARK (HIU PAUS) TELUK SALEH

This research aims to analyze promotional activities carried out by the Sumbawa Regency Youth, Sports and Tourism Service (DISPOPAR) in increasing visitors to Whale Shark tourism in Saleh Bay. The research method uses a descriptive qualitative approach, this research explores information through observation, in-depth interviews, and documentation of related parties, such as the head of the tourism sector, the head of Labuhan Jambu village, and the head of the local tourism group (WISBAR).
The research results show that DISPOPAR implements a variety of promotional activities, including advertising, sales promotions, public relations, personal selling, publicity, demonstrations and exhibitions. In promotional activities carried out by the Sumbawa District Youth, Sports and Tourism Service (DISPOPAR), visitors are interested and want to visit the whale shark tourism in Saleh Bay. Meanwhile, the number of whale shark tours will greatly increase from 2021 to 2024