PENGARUH TERPAAN INFORMASI ISU PEREMPUAN DALAM POSTINGAN INSTAGRAM KALIS MARDIASIH TERHADAP PERSEPSI VIEWERS TENTANG KESETARAAN GENDER

In Indonesia, Instagram has become a platform for women activists to voice issues of gender equality that have long constrained the position of women. One notable feminist account is @kalismardiasih, run by Kalis Mardiasih. Her posts related to gender equality often receive significant responses from followers through comments—ranging from expressions of support to personal experiences related to the topics discussed. The attention from @kalismardiasih’s followers indicates a response triggered by exposure to information shared through her Instagram account regarding gender equality.
This study aims to examine whether the exposure to information about women's issues in Kalis Mardiasih’s Instagram posts influences viewers' perceptions of gender equality. The research employs an associative-correlational design to explore the relationship between variables, using a quantitative approach. The sample consists of 100 respondents who are followers of the @kalismardiasih Instagram account.
The results of the analysis indicate that exposure to information about women’s issues in Kalis Mardiasih’s Instagram posts has a significant positive influence on viewers’ perceptions of gender equality. This means that the higher the level of exposure to such information, the greater the viewers’ awareness and understanding of gender equality.