ANALISIS TEMATIK KOMENTAR NETIZEN PADA KONTEN “WOMEN IN POWER | MATA NAJWA” MELALUI MEDIA YOUTUBE

This research is based on the YouTube account @NajwaShihab, which released a video titled “Retno Marsudi & Sri Mulyani: Women in Power | Mata Najwa” on March 8, 2024, coinciding with International Women’s Day. The 1-hour-and-35-minute video features two Indonesian female ministers and discusses their lives both as mothers and as professionals in government. Released amid Indonesia's post-2024 election political climate, during a period when media coverage was heavily focused on government performance, the content succeeded in capturing public attention with over four million views and more than four thousand comments. This study aims to analyze netizens' responses to the content through the YouTube comment section. The research employs a thematic analysis method. Comment data were collected using Google Apps Script and classified into key themes that reflect public perspectives. The findings reveal three main themes. The first, “Netizens’ Empathy Toward Their Idols,” highlights how Sri Mulyani and Retno Marsudi are admired as ideal figures and role models. The second, “The Need for Expression in Digital Space,” illustrates how netizens share their experiences, emotions, hopes, and aspirations concerning Indonesia’s social and political conditions. The final theme, “Netizens, the Channel, and the Content Creator,” emphasizes that the @NajwaShihab channel serves not only as an information source but also as a platform for interaction, encouraging active participation from netizens in discussing and engaging with the content.