SOLUSI DESAIN APLIKASI KEMBALIKAN UNTUK MENANGANI KASUS KEHILANGAN DAN PENEMUAN BARANG DI UMM MENGGUNAKAN UX JOURNEY

Problem: This study addresses the frequent occurrence of valuable item losses at Universitas Muhammadiyah Malang, where no centralized information system currently exists to handle lost and found reports. The research proposes a mobile application design solution featuring item location tracking and special ownership validation questions. Method: To tackle this challenge, the study employs the UX Journey method, which combines qualitative and quantitative approaches by analyzing user experiences related to lost item cases through interviews and direct observations. Results: The findings include evaluations from Field Studies, competitor analyses (both direct and indirect), user reviews, and SWOT analysis. These insights are utilized to identify issues relevant to the research objective: creating a design solution that aims to enhance the efficiency of the lost and found process. A high-fidelity prototype was developed using Figma and later tested through Maze Tools to gather user feedback. Conclusion and Development: The findings are expected to serve as a foundation for further product development and to encourage innovation in user experience design. This research also provides valuable insights into how technology can continue to evolve to meet users' needs in the future, particularly in the context of lost and found reporting systems.