PENGARUH LITERASI KEUANGAN, KEAMANAN, KEPERCAYAAN, KUALITAS INFORMASI TERHADAP MINAT PEMBELIAN PRODUK DI TOKOPEDIA

This research aims to examine the influence of financial literacy, security, trust, and quality of information on interest in purchasing products on Tokopedia. This research uses primary data, which was carried out by FEB students at Muhammdiyah University Malang. Respondents were provided a link to the survey as part of the data collection process. The research sample consisted of 188 people. The data analysis technique used in this research is SEM-PLS with the SmartPLS 4.0 tool. This research produces financial literacy, security, trust, quality of information on interest in purchasing products on Tokopedia showing good and high results.