MAKNA TANDA KESEHATAN MENTAL DALAM VIDEO MUSIK ATEEZ "NOT OKAY" (Analisis Semiotika Roland Barthes Dalam Video Musik)

The research titled “The Meaning of Mental Health Signs in ATEEZ Not Okay Music Video (Roland Barthes Semiotics Analysis in Music Videos)” uses ATEEZ's MV titled Not Okay released on February 28, 2024 as the data source. The purpose of this study is to analyze the meaning of mental health signs in the ATEEZ Not Okay music video using a semiotic approach. Music videos are one of the relevant fields of study for semiotic analysis because semiotics in music videos refers to the study of using symbols or signs to understand and convey certain messages. ATEEZ's Not Okay music video discusses the struggle to find inner peace and resilience in the face of social pressure. Through Roland Barthes' semiotic analysis method, the researcher examines signs with denotative, connotative, and myths built through visual symbols and lyrics in the video. The results found show that there are meanings of mental health signs in the form of depression, anxiety disorders, frustration, overthinking and trauma experienced by each ATEEZ member. This research is expected to contribute to the academic field, especially in the study of semiotics in a music video and increase public awareness to be more sensitive to mental health issues that often occur in everyday life.