TINGKAT ADOPSI INOVASI TEKNOLOGI PAKAN PEDET YANG DIBERIKAN PAKAN CALF STARTER 2 (CS 2) DI DESA GUNUNGSARI, KECAMATAN BEJI, KABUPATEN PASURUAN, JAWA TIMUR

The aim of this research is to analyze the factors influencing the adoption rate of Calf Starter 2 feed innovation in Gunungsari Village, Beji Subdistrict, Pauruan. The duration of the research is 30 days. The material used is Calf Starter 2 feed, the sample of breeders was 20 people, and 24 calves. The research method used is a survey and data collection. Respondent sampling technique is convenience sampling. Data analysis technique uses a Likert scale processed with multiple linear regression. The results show the consumer response in purchasing the Calf Starter (CS) feed product based on ease, usefulness, and farmers' interest in the feed product are 0.007; 0.66; and 0.812, respectively. The percentage of the adoption rate of the marketed Calf Starter (CS) feed innovation product is 74.1%. While 25.9% is explained by other factors not explained in the study. Factors influencing the adoption rate of innovation consist of socio-economic characteristics (gender, age, education level, farming experience, livestock ownership, number of livestock, and income) and perception factors such as ease, usefulness, and farmers' interest.