MANAJEMEN MEDIA RELATIONS BIDHUMAS POLDA JATIM DALAM PUBLIKASI PENANGANAN KASUS KRIMINAL

The image of the police institution continues to be scrutinized by the public, especially in handling criminal cases. Therefore, it is the job of Polri's Public Relations Division to communicate with the public so that trust in the institution will improve. East Java Regional Police is among the institutions that are often in the public eye. This research aims to find out how media relations management is carried out by Bidhumas Polda Jatim in publicizing the handling of criminal cases.
This research uses a qualitative approach with a descriptive type and the type of research uses a case study that limits itself to media relations management of press releases and press conferences specifically for the publication of criminal case handling. The data collection technique used is by conducting interviews, observation and documentation. Then the data analysis technique was carried out by means of domain and taxonomy analysis.
The results of the study show that the media relations management of Bidhumas Polda Jatim uses RACE (Research, Action, Communication, and Evaluation) management. (1) The policy of writing press releases is regulated according to the script and public relations SOP, Penmas subbid staff are authorized in the release editing process and must obtain approval from the Head of Public Relations. Then the mechanism for writing press releases uses an inverted pyramid and is done conventionally. Next, sending press releases by distributing printouts to the media crew at the end of the press conference. Monitoring and evaluation is carried out by collecting the number of news reports that appear after the press release is distributed to the media crew, then recording the news through online media links, news clippings and TV news shows. (2) Press conference activities are led by the Head of Public Relations/Capolda East Java, accompanied by the release organizer and attended by all Pokja Polda East Java journalists. The venue of the press conference adjusts the amount of evidence, suspects and cases revealed.