PENGARUH KUALITAS LAYANAN TERHADAP NIAT BERKUNJUNG ULANG DENGAN PENGALAMAN PELANGGAN DAN CITRA DESTINASI WISATA SEBAGAI MEDIASI (Studi Pada Pengunjung Objek Wisata Dairyland Farm Theme Park Prigen)

This study aims to examine the effect of service quality on repeat visit intentions with customer experience and tourist destination image as mediation on dairyland farm theme park prigen tourism. The sample was taken by Accidental Sampling of 246 from the population of visitors to Dairyland Farm Theme Park Prigen. The data analysis technique uses path analysis with the SPSS (Statistical Product and Service Solutions) program and hypothesis testing shows that service quality, customer experience and destination image have a positive and significant effect on repeat visit intention, destination image is able to mediate the relationship between service quality and repeat visit intention and customer experience does not strengthen the relationship between service quality and repeat visit intention. This research is useful as a consideration for tourist destination companies to design highly effective marketing strategies and better understand the relationship between service quality, customer experience, tourist destination image, and repeat visit intention