HUBUNGAN ANTARA HARGA DIRI DENGAN PERILAKU KONSUMTIF PENGGUNA ROKOK ELEKTRIK (VAPE) PADA DEWASA AWAL

This study aims to analyze the relationship between self-esteem and consumptive behavior among electronic cigarette (vape) users in early adulthood. This research employed a correlation quantitative approach with a sample of 95 respondents aged 18-26 years. Data were collected using a self-esteem scale based on Rosenberg’s theory (1995) and a consumptive behavior scale adapted from Fromm (1995). Data analysis was conducted using Pearson Product Moment correlation. The result indicated a significant negative correlation between self-esteem and consumptive behavior (r= -0,023, p<0,05). This finding suggests that higher self-esteem is associated with lower consumptive behavior. Conversely, individuals with lower self-esteem tend to exhibit higher consumptive behavior, particularly in electronic cigarette usage. These results contribute to understanding the psychological factors influencing consumptive behavior and highlight the importance of enhancing self-esteem to reduce excessive consumption