PENGARUH SOFT SKILL DAN HARD SKILL TERHADAP PERILAKU INOVATIF KARYAWAN STARTUP DI MALANG MELALUI KNOWLEDGE MANAGEMENT

The aim of this research is to analyze the influence of soft skills and hard skills on the innovative behavior of startup employees in Malang, both directly and through the mediating role of knowledge management. This type of research is explanatory with sampling using the purposive sampling method. The number of samples that met the criteria was 140 startup employee respondents in Malang City. This data was obtained through distributing questionnaires directly by providing a Google form link. The analysis technique used in this research is Structural Equation Modeling (SEM) with the SmartPLS analysis tool. The results of this research show that soft skills, hard skills and knowledge management have a significant influence on the innovative behavior of startup employees in Malang. Soft skills and hard skills have been directly proven to be able to encourage employees to be more innovative in their work, as well as knowledge management which plays an important role in increasing innovative behavior. However, soft skills are proven to have a significant direct influence on innovative behavior, but do not show an influence through knowledge management. On the other hand, hard skills not only have a direct influence on innovative behavior but also show a significant influence through knowledge management.