PENGARUH SPONSORSHIP DAN SOCIAL MEDIA ADVERTISING TERHADAP MINAT BELI (Studi Apparel AFR Activewear)

This study was conducted to find out and analyse the influence of sponsorship and social media advertising on purchase interest in AFR Activewear consumers. Some factors that can increase consumer purchase interest include sponsorship and social media advertising. This study uses a quantitative method. The data collection technique in this study uses a questionnaire. A sample of 250 was carried out using accidental sampling to consumers with criteria for knowing AFR Activewear apparel. Multiple linear regression analysis techniques. The results of the study found that sponsorship had a positive and significant effect on purchase interest and social media advertising had a positive and significant effect on purchase interest.