PERANCANGAN UI/UX SISTEM LAYANAN BOOKING MENGGUNAKAN METODE DESIGN THINKING (STUDI KASUS KOLAM RENANG TIRTO AGUNG, SENGGRENG, SUMBERPUCUNG, KABUPATEN MALANG, JAWA TIMUR)

Current technological advancements have made it easier for people to perform various activities. One such convenience is the use of websites for information media and transactions like online booking. Tirto Agung Swimming Pool, located in Senggreng Village, Sumberpucung District, Malang Regency, has been established since 2011. This tourist site still uses manual methods to convey information and manage its booking system. This causes several issues, particularly in the communication of information between the owner and customers, and vice versa. Therefore, a UI/UX design for the booking system is needed to facilitate the process and delivery of information with user-friendly designs. This study uses the Design Thinking method with 5 iterative stages, namely Empathize, Define, Ideate, Prototype, and Testing, which help in understanding the users and their problems, and producing appropriate solutions. The results of this study are a UI/UX booking website prototype with usability testing methods, such as Think Aloud, which shows improvements on three user pages based on respondent feedback, the Maze Design tool with a score of 94% on the admin page and 86% on the customer page, and the System Usability Scale, which resulted in a score of 78.2 falling into category “C” with an adjective rating of “EXCELLENT.” Based on these test results, it shows that the UI/UX booking system prototype meets user needs.