DEMOTIVATION IN LEARNING ENGLISH FACED BY STUDENTS AT SMP MUHAMMADIYAH 12 PACIRAN LAMONGAN

The purpose of this study is to investigate student demotivation in English learning at SMP Muhammadiyah 12 Paciran and the strategies employed by students and teachers to address it. This study applied a qualitative approach. Using purposive sampling, data were gathered through focus group discussions and in-depth interviews with seven students and two English teachers. The research identified five key demotivating factors: lack of interest, low self-confidence, difficult learning materials, unsupportive learning environments, and unengaging teaching methods. Meanwhile, students employed four coping strategies: self-study, seeking assistance, creating supportive learning environments, and setting goals. Furthermore, teachers addressed demotivation through problem identification, individual support, diverse teaching methods, encouraged active participation, and fostering a love for English. Consequently, the findings suggest that targeted strategies addressing these factors can positively impact student motiv