STRATEGI PEMBERDAYAAN MASYARAKAT DESA DALAM UPAYA PENGEMBANGAN POTENSI LOKAL MELALUI PROGRAM BATIK RERAMBAN DESA TERUNG

The Batik Reramban empowerment programme in Terung Village aims to increase the capacity of the community, especially women in utilising local potential based on environmentally friendly batik art. This programme is in line with the RPJMDes Terung 2020-2025, which prioritises the development of skills and productivity of village communities. Through a community empowerment approach, the strategies carried out in this programme are expected to create new village income opportunities, increase women's productivity in village development, and support village economic independence.

This research uses a descriptive qualitative approach with data collection methods through interviews, observation, and documentation. Analysis was conducted using the Miles and Huberman model, with data validation through data triangulation to ensure the accuracy and credibility of the findings. The results showed that the programme also contributed to building the resilience of the village community through the creation of new productivity in the field of batik art that had not previously been developed. The success can be seen from the ecoprint technique training, basic coaching, to product marketing. However, the programme faces challenges such as limited marketing networks, technological skills, as well as market competition with conventional batik products.

Although this research focuses on the implementation of the programme in Terung Village, there are limitations such as the lack of in-depth analysis of marketing networks and technology utilisation. It is hoped that in the future, this research can be a foothold for the development of empowerment programmes in other areas by adjusting each local potential with the community as the main actor in the empowerment programme. Future research is expected to find other strategies that need to be taken by the village government to strengthen the development of local potential and community empowerment more thoroughly.