Intercultural Representation in Hospitality-Related-Videos as English Learning Media at SMK Muhammadiyah 1 Batu

This study investigates the representation of intercultural materials in hospitality-related videos as a tool to enhance English language learning for vocational students majoring in hospitality at SMK Muhammadiyah 1 Batu. Recognizing the critical role of cultural awareness and communication skills in the global hospitality industry, this research highlights the pedagogical potential of video media. Using a qualitative content analysis method, five hospitality-related videos were examined to identify linguistic and non-linguistic elements, as well as cultural aspects, including product, practice, perspective, and person representations. The findings reveal that these videos integrate relevant intercultural materials and specialized terminologies, supporting the development of students' linguistic proficiency and cultural competence. Additionally, the videos effectively portray professional communication patterns, politeness markers, and cultural sensitivity crucial for the hospitality sector. The results underscore the importance of incorporating multimedia resources into English instruction to prepare students for diverse, real-world scenarios in the global hospitality industry.