Pengaruh Personal Branding di Tiktok Terhadap Minat Beli Brand Skintific (Studi pada username Tiktok yang memberi komentar pada unggahan @tasyafarasya dan konsumen brand Skintific

Tiktok is a social media that is in great demand by users to build personal branding and gain a wide audience so that it has the potential to generate buying interest. This research aims to measure the magnitude of the influence of personal branding on interest in purchasing skintific brands on usernames who comment on Tasya Farasya's uploads and consumers of skintific brands.

This research uses a quantitative approach and explanatory research type. The population in this study are usernames who commented on Tasya Farasya's uploads and consumers from the Skintific brand. This research uses a total sampling technique. Data collection in this research used a questionnaire (Google form) by testing the hypothesis using the t test and simple linear regression test with the SPSS tool. The results of this research state that there is an influence between the variable (X) the influence of personal branding on TikTok on the variable (Y) buying interest which is proven by the t test with a sig value <0.05 and a level of influence of 44% proven by the coefficient of determination. Thus, the results are 56% influenced by other variables not used in this research.