CROSS-CULTURAL COMMUNICATION USING DIGITAL TECHNOLOGY: “DOES IT CHANGE THE CULTURE?”

This study aims to review various studies of cross-cultural communication in the
digitalization era. This review only specifically discussed (1) cross-cultural
communication (cross-culture learning) and (2) Digital Technologies in 4.0. The
researcher synthesized more than 20 journals or articles from 2019-2024 discussing
the digitalization of cross-cultural communication, including: (a) The importance
of cross-cultural communication in the digital era, (b) The digitalization of cross-
culture communication in a language learning context, (c) The positive impact of
technology in cross-cultural communication, and (d) The negative impact of
technology in cross-culture communication. Most journals or articles used in this
study are quantitative, qualitative, and mixed-method studies to find the results
through interviews, experiments, and observations. This study has two research
problems, there are discussing about the importance of using technology in cross-
cultural communication and how technology can influence the process of
communication within time and whether it affects the authenticity of the culture
that involves in the process. The results contain some points regarding the use of
technologies in language learning that are related to cross-cultural communication,
such as (1) culture patterns, (2) technology transformation, and (3) the authenticity
of the culture was not changed but the process did so it creates a transformation.
The research suggests more information about cross-cultural learning in general
contexts, using various technologies and tools to support communication and
maintain cultural content