STRATEGI PROMOSI SEKOLAH MENENGAH KEJURUAN MUHAMMADIYAH 8 PAKIS MALANG

This study aims to analyze and evaluate the promotional strategies implemented by Muhammadiyah Vocational School 8 Pakis Malang in an effort to increase new student enrollment and build the school's reputation. The research method used is qualitative with a case study approach, involving in-depth interviews with the principal, teachers, and other relevant parties, as well as an analysis of the promotional documents that have been carried out. The results of the study indicate that effective promotional strategies include the use of social media, presentations at junior high schools, and collaboration with the business and industrial world (DUDI). However, this study also identifies several challenges, such as a lack of facilities and infrastructure, as well as difficulties in establishing cooperation with DUDI. The evaluation of the promotional strategies that have been implemented shows that while there have been successes, there is still room for improvement. Therefore, it is recommended that Muhammadiyah Vocational School 8 Pakis Malang continue to evaluate and innovate its promotional strategies to achieve sustainability and long-term success. This research is expected to contribute to the development of promotional strategies in other educational institutions