Analisis Resepsi Pengurus Yayasan Usamah Bin Zaid Pada Instagram Reels Narasi Newsroom Bertema "KPU Resmi Tetapkan Prabowo-Gibran Sebagai Presiden & Wakil Presiden Terpilih"

On April 24, 2024, the Instagram account Narasi Newsroom uploaded a reels content titled "KPU Officially Declares Prabowo-Gibran as the Elected President and Vice President." In the content, KPU Chairman Hasyim Asy’ari announced candidate pair number 2 as the elected President and Vice President in the 2024 Presidential Election. The researcher selected the management of the Usamah bin Zaid Foundation as the subject because they are supporters of candidate pair number 1, Anies Baswedan & Muhaimin Iskandar.

This study aims to understand the reception of the Usamah bin Zaid Foundation's management toward the depiction of political messages using Stuart Hall's reception analysis theory. According to Stuart Hall, there are three forms of meaning-making by subjects in consuming and interpreting media: Dominant-Hegemonic, Negotiated Position, and Oppositional Position.

The researcher employed a qualitative method using reception analysis based on Stuart Hall's concepts/theories. Data collection techniques in this study involved Focus Group Discussions with the main management of the Usamah bin Zaid Foundation.

The study concluded that the management of the Usamah bin Zaid Foundation positioned themselves in opposition. The information exposure within the foundation's environment influenced the subjects' perspectives. The subjects shared a common view, namely dissatisfaction with the election process, which they perceived as unfair.