STRATEGI KOMUNIKASI PEMERINTAH DAERAH DALAM PEMBERDAYAAN MASYARAKAT DI PERKAMPUNGAN BUDIDAYA RUMPUT LAUT DI DESA KUPANG KECAMATAN JABON KABUPATEN SIDOARJO ( STUDI PADA DINAS PEMBERDAYAAN MASYARAKAT DESA KABUPATEN SIDOARJO)

In Kupang Village, Jabon District, Sidoarjo Regency, there are various natural resources such as seaweed, milkfish, and tiger prawns. The Village Community Empowerment Service of Sidoarjo Regency has the responsibility for community empowerment programs. The purpose of this study was to determine the communication strategies that have been implemented by the Sidoarjo Regency Empowerment Service in community empowerment in seaweed farming villages in Jabon District, Sidoarjo Regency.
The theoretical approach used is the theory of communication planning stages quoted by (Wijaya, 2017) which states that the stages of communication planning include five stages, namely: Research, Planning, Implementation, Evaluation, and Reporting. This study uses a qualitative approach with a descriptive research type, and data collection techniques are carried out through interviews and documentation. At the data analysis stage, researchers use the concept of Milles huberman saldana, There are 4 stages of analysis, namely data collection, Data condensation, Data presentation, and Conclusion drawing.
Referring to the research results and reinforced with existing data, it can be concluded that the Village Community Empowerment Service of Sidoarjo Regency in carrying out communication strategies uses the theory discovered by Hafied Cangara, namely the stages of communication consisting of five stages: Research, Planning, Implementation, Evaluation, and Reporting. In carrying out this communication strategy, the Village Community Empowerment Service of Sidoarjo Regency This communication strategy has succeeded in making residents and farmers create new products, namely Boneless Milkfish and Catfish Cultivation in Buckets