ANALISIS WACANA KRITIS PIDATO CAPRES RI 2024 DALAM YOUTUBE MATA NAJWA “BICARA GAGASAN”

In anticipation of the 2024 general election, public and media attention is focused on the presidential and vice-presidential elections. The YouTube channel Mata Najwa, titled “Talking Ideas,” features three prospective presidential candidates to present their ideas. Political speeches related to vision and mission serve as a platform for national figures or political elites to convey their arguments. The choice of diction used by leaders significantly influences public perceptions of political figures. The skill in selecting beautiful diction and effective persuasive language can be an indicator of a leader's rhetorical abilities. This aims to influence and convince the audience as voters. Therefore, the public needs to critically analyze political messages to avoid making incorrect choices. This type of research employs qualitative methods with a critical discourse analysis approach by Teun A. Van Dijk, focusing on text dimensions. The data collection technique used is documentation, through recording or transcribing three separate videos on Mata Najwa's YouTube channel in the program “Three Presidential Candidates Talking Ideas.” The data analysis in this study uses the interactive model of Miles & Huberman. The research findings reveal that in the macro structure, AB presents the theme “The Mission of Change, Building a Better Indonesia by Presenting Justice, Equality, and Equal Opportunities.” GP emphasizes “Prioritizing infrastructure development, digital literacy, and acceleration in education and health, as well as economic innovation.” PS discusses “The Strategy for National Transformation Towards Golden Indonesia
2045.” In terms of superstructure, all three speakers show similarities in respecting the audience and using greetings appropriate to the cultural and religious context, reflecting different approaches in their visions. Meanwhile, in the micro structure concerning semantic elements, there are 9 data elements of background and detail, 6 elements of intent, and presuppositions.