Upaya Pemerintah Thailand Dalam Meningkatkan Kunjungan Wisatawan Malaysia Pada Tahun 2020-2022

Tourism is a large industry in the country of Thailand, with globalization which also contributes to the development of its industry in international markets, tourism is also a driving force for the country's economy which can involve all of its people. This study aims to determine the efforts made by the Thai government to increase national and international tourism. The method used is qualitative and aims to describe, explain, explain, describe, and answer in detail the problems to be studied. Public Diplomacy that researchers use to analyze using Daily Communications, Strategic Communications and Development of Long Term Relationship with the results of their research is the Tourism Authority of Thailand focusing their efforts to bring in more Malaysian tourists by using Public Diplomacy which focuses on spreading existing tourism promotions in Thailand with many events organized by the Thai government both in Malaysia and in Malaysia.