IMPLEMENTASI METODE DESIGN THINKING DALAM PERANCANGAN ULANG USER INTERFACE (UI) DAN USER EXPERIENCE (UX) WEBSITE PG KREBET BARU UNTUK MENINGKATKAN INFORMASI LOWONGAN PEKERJAAN DAN MEMODERNISASI TAMPILAN WEB (STUDI KASUS : PG KREBET BARU)

This research investigates the implementation of the Design Thinking method in the process of redesigning the User Interface (UI) and User Experience (UX) on the PG Krebet Baru website. This research began with the identification of several crucial problems faced today, including limited information on job vacancies, a less modern web interface, and obstacles that users often experience when interacting with the existing interface. The research method involves a series of stages in the Design Thinking method, which include Emphatize, Define, Ideate, Prototype, and Testing. The Empathize stage involves collecting data through user interviews and observations to explore the user's needs. The results of this stage were used to clearly formulate the problem in the Define stage. Ideate then generates a variety of creative ideas that form the basis of the new UI/UX design. Prototypes are built to test these ideas in the form of initial designs that can be tested and evaluated. Finally, the Testing stage involves testing prototypes with users to gain valuable feedback for further improvement. The results of this design have been tested and resulted in a more user-friendly website design for PG Krebet Baru. New users can easily interact with this website to achieve their goals. Testing was conducted using the Maze platform and resulted in a design effectiveness and efficiency of 96%. These results show that the Design Thinking method has been applied successfully and can be implemented more widely to develop even better applications. This research has the potential to make a positive contribution to the user experience and effectiveness of the PG Krebet Baru website in providing complete job vacancy information and a more modern web interface.