Zuhron, Aziz Miftahuz and Wijaya, Rahmad and Fiandari, Yulist Rima (2024) Impact Of Service Quality and Location on Customer Satisfaction. Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA), 4 (2). pp. 172-179. ISSN E-ISSN: 2776-1118
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Abstract
This research aims to understand the impact of service quality and location on customer satisfaction. This study uses data analysis, i.e., double linear regression analysis. The results of this study are that the quality of service has a partial and significant impact on customer satisfaction and the location has a Partial and Significant impact on customer satisfaction. Quality of service and location simultaneously affect customer satisfaction. The recommendation for this research is the quality of service in PT. TIKI is improved so that customers are satisfied. And a more strategic location so that customers are satisfied with PT. TIKI.
| Item Type: | Article |
|---|---|
| Keywords: | Service Quality, Location, Customer Satifaction |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics and Business > Department of Management (61201) |
| Depositing User: | fitrikurniasari Fitri Kurnia Sari |
| Date Deposited: | 22 Nov 2024 08:09 |
| Last Modified: | 22 Nov 2024 08:09 |
| URI: | https://eprints.umm.ac.id/id/eprint/12718 |
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