Sport tourism sebagai upaya nation branding dari Arab Saudi dalam mewujudkan Saudi Vision 2030

Sport Tourism Or what is often said as tourism that uses sports as the main focus,
These concepts and innovations can be the key to success, for an institution or for a country, if they are used properly and become the national branding of the country itself, thus Sport Tourism can be used as a tool for diplomacy from that country, so that a country can be widely known because of sports tourism. The procedures used in this research are descriptive procedures, namely procedures for collecting and explaining information from sources to be studied such as journals, articles, and previous research, both scientific and non-scientific. The result of this research is how researchers translate information obtained from sources that will be used and researched to explain how the influence of Sport Tourism as a nation branding of an institution or a country so that it changes the image of the country from being reported negatively to being positive because of sport tourism.