KOMPARASI STRATEGI PEMASARAN DARING (SOSIAL MEDIA) DENGAN LURING (PERSONAL SELLING) DI TRIDAYA CREATIVE AGENCY EVENT ORGANIZER

This study aims to determine the application of social media marketing strategies and personal
selling and compare the two strategies at the event organizer tridaya creative agency. This
research was conducted at Tridaya creative agency, the type of research used is comparative
with a qualitative approach. Data collection was carried out in three ways, namely, the first by
using the interview method of the tridaya creative agency, observation or direct observation
when research was conducted and the last method with documentation. The data analysis
method is carried out in three stages, namely data reduction, data appearance and conclusion
drawing. The results of this study indicate that the personal selling marketing strategy is more
optimal and effective in its implementation. This is because the personal selling strategy
applies a comprehensive strategy process compared to the social media strategy.