PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA JASA LAUNDRY STUDIO CUCI SEPATU MALANG

This research was conducted to determine and analyze the influence of service quality, trust, satisfaction on consumer loyalty. This research uses quantitative methods. The data collection technique in this research uses a questionnaire. A sample of 100 was carried out using purposive sampling. Multiple regression analysis technique. Based on the results of the research and discussion, it can be concluded that service quality has a positive and significant effect on consumer loyalty at the Malang Shoe Washing Studio Laundry Service. Trust in consumer loyalty to Malang Shoe Washing Studio Laundry Services has a positive and significant effect. Consumer satisfaction with consumer loyalty to the Malang Shoe Washing Studio Laundry Service does not have a positive and significant effect.