IMPLEMENTASI KEBIJAKAN PENGEMBANGAN PARIWISATA DALAM PENINGKATAN USAHA INDUSTRI PARIWISATA DAN EKONOMI KREATIF DI KOTA BOGOR

This study aims to analyze the effectiveness of policies that have been implemented by the Bogor City Government in developing the tourism sector and creative economy. The formulation of this problem is how the implementation of tourism development policies in increasing the tourism industry and creative economy in Bogor City. The method used in this research uses a descriptive qualitative approach, which is able to provide an overview of the creative economy in Bogor City. With data collection techniques based on the results of observations, interviews, and documentation. The results of the study show that the standards and objectives of the policy are said to be well implemented and in accordance with the regulations. Human resources are adequate. Financial resources or funding are said to be sufficient to realize goals. The resources of advice and infrastructure are still lacking and still inadequate. Organizational characteristics ranging from Kemenparekraf / Baparekraf, Disparbud Bogor City and Reka Bogor City. Communication has been done well. Supported by social environmental conditions from the community, economic environmental conditions can help the community. Influenced by a political environment that fully supports the DPRD and the Mayor of Bogor. Furthermore, the attitude of the implementers is good in the form of acceptance. However, there are obstacles in the form of low community participation, ensuring political and social stability so that it does not help increase the creative economy in Bogor City.